TV ads & videos

One is the loneliest number

Rare is the TV ad that makes me smile, laugh out loud then tingle all over in the space of 30 seconds.

This Lynx ad is one of my favourite on telly at the minute. It’s a real doozy. This is the full version at over a minute, but there’s an even tighter version around 20 seconds long. Both are very watchable. They’re close to my idea of the perfect ad – witty, sexy, classy, impactful – building the brand and shifting a shedload of product at the same time. So pretty much the direct opposite of the boring, cliched, ineffectual pap we put out at UK Cash Cowboys, goes without saying.

Perfect casting, music, direction and production. It’s a simple idea, brilliantly executed. A guy has a crush on a girl but he’s thwarted by fate at every turn, dammit. Until he discovers Lynx.

If you’ve ever had a secret crush on someone who always seemed out of reach… ah just watch the ad, you’ll get it.

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